One of a designer's biggest strengths and responsibilities is to generate a deep understanding of the customer and then being that customer's strongest advocate throughout the design & development process. This is the core to creating impressive and desirable solutions. This Collection Snapshot is a one-page synthesis of what guides design. Product use imagery & context, mantra, color/pattern & branding guide, mood and style imagery. This core document accompanies every sketch & brainstorm session, design review and sample review to ensure the customer is represented at every step of the way.
Lithos Collection - Firebrand