GLOBAL PORTFOLIO MANAGER 2021 - PRESENT 3M - SCOTCHLITE REFLECTIVE MATERIAL | REMOTE / ST. PAUL, MN
Leader of global strategies to drive sales and gross margin growth as well as share gain and expansion into new markets
Creation and execution of global portfolio strategy including positioning, price and value proposition
Leader of new product introductions and portfolio roadmap to capture priority growth opportunities
Collaborative work with regional leaders in support of geography-specific growth opportunities as well as customer and competitive insights
Management of new Channel Partner joint business strategy
Brand architecture and standards development and leadership
Management of global content and communications
GLOBAL MARKETING MANAGER 2020 - 2021 3M - PERSONAL SAFETY DIVISION - SCOTCHLITE REFLECTIVE MATERIAL | ST. PAUL, MN
Development and execution of global product and brand marketing campaigns to drive profitable growth
Driver of double-digit growth through global value stream improvements and product innovation
Development and execution of high-profile co-branding collaborations with Nike, adidas, Brooks Running and Puma boosting sales, brand awareness and brand sentiment
Execution of market expansion and share gain programs in priority market segments and geographies
Design of market insights studies to define customer pain points and growth opportunities
Leader of new product introductions bringing innovative, scalable and IP protected product platforms to global customers through distribution as well as direct models
Development of successful demand generation campaigns to obtain qualified leads and program participation, surpassing engagement benchmarks
GLOBAL MARKET DEVELOPMENT MANAGER 2016 - 2020
3M - PERSONAL SAFETY DIVISION - SCOTCHLITE REFLECTIVE MATERIAL | ST. PAUL, MN
Creating opportunities and managing global go-to-market strategies for the 3M™ Scotchlite™ Reflective Material global business
Oversight of collaboration between channel partners, brand specifiers, agents, and 3M in regards to integrating innovative visibility technology into products for the world’s leading active and sportswear companies
3M™ Scotchlite™ Reflective Material strategic planning and key account management
Collecting, interpreting and leveraging Voice of Customer (VOC) and other external insights
FOUNDER & PRINCIPAL DESIGNER 2002- PRESENT
RYAN GALLAGHER DESIGN | MADISON, WI
RYAN GALLAGHER DESIGN, founded in 2002, is a design agency for athletic & lifestyle apparel/footwear/softgoods, consumer products, graphic design, illustration and brand identity. RYAN GALLAGHER DESIGN offers a full range of services from research to innovation design to full creative direction.
Past clients include: Microsoft, 7-11, Mars Inc., Axe Body Spray, Modern Design & Development, Georgia Pacific, Dixie, Jim Phillips LLC, Marquette University, City of Milwaukee, ESTR Inc., AVANT Inc., Integrated Design Solutions Inc., ConAgra Foods, Beaulieu Vineyard and Comcast.
LEAD SENIOR APPAREL DESIGNER 2007 - 2016
TREK BICYCLE CORPORATION - BONTRAGER | WATERLOO, WI
Lead Senior Designer for all men’s technical and casual apparel styles - knits, wovens, outerwear, gloves, headwear & accessories
Responsible for generation of seasonal/project themes and moods via trend analysis and converting this information into strategic line plans with merchandisers
Responsible for accurate and on-time execution of all product details including silhouette, construction, color, detail, performance and cost/value requirements
Integral part of sourcing, sampling, fit and development communication from prototype through production, including factory visits ensuring on-time product launch
Research & Design Lead for inForm Biodynamics Group - leading innovative, deeply-researched product solutions via major University backed academic studies
Leader of outreach programs to pro and amateur athletes to heighten understanding and champion athlete needs throughout the design & development process
Mentor to other designers on cross-category apparel, footwear, softgoods and accessories projects
Relentless creator/adopter of continuous improvement processes and design applications to increase product value, performance and brand cache
Creator of brand identity tools and consumer insight tools such as athlete snapshots, profiles, personas, industry/style projections
Creator/Owner of each product’s story, it’s presentation to executive teams and its integration into consumer-facing platforms/elements
FOOTWEAR DESIGNER 2011 - 2016
TREK BICYCLE CORPORATION - BONTRAGER | WATERLOO, WI
Creator of design and technical direction for road and mountain cycling footwear from sketch through production
Responsible for generation of seasonal/project themes and mood boards and syncing with apparel direction
Responsible for accurate and on-time execution of all product details, including last development, material selection, styling, construction, color, and trim
Collaborator with developers, sourcing offices and factories to ensure a clear communication of product design needs and cost/value goals
Creator/Owner of each product’s story, it’s presentation to executive teams and its integration into consumer-facing platforms/elements
DESIGN & DEVELOPMENT MANAGER - APPAREL/FOOTWEAR/SOFTGOODS 2004 - 2007
HARKEN YACHT EQUIPMENT | PEWAUKEE, WI
Manager of line plans and design direction for footwear, apparel, gloves, bags, eyewear and accessories
Lead Designer responsible for cut & sew, fabric, color, trim, and tooling that meets product brief and design goals
Responsible for the timely and accurate completion of concept sketches, prototypes, artwork/trim pages, CAD drawings, and tech packs and fit sessions
Primary point of contact for sourcing, sampling and development communication with factory
Manager of Apparel & Softgoods Marketing and Sales directives to ensure successful completion of company goals
EDUCATION
BACHELOR OF FINE ARTS - INDUSTRIAL DESIGN CONCENTRATION 1998 - 2003
University of Wisconsin-Stout - Menomonie, WI
TRAINING
Certified SCRUM Product Owner
Leadership Training - Executive Education - Wisconsin School of Business - Madison, WI (2013, 2014)
Leader of first-of-its-kind Cyclist Conspicuity Study with Clemson University Human Factors and Visual Perception & Performance Labs (2015-2016)
Leader of 2009 joint-study with University of Wisconsin Biomechanical Engineering Labs (Pressure Mapping/Nerve Compression in Cyclists - Slane, et al 2009)
Advanced Communicator Gold Level - Toastmasters International (2013-2015)
Solidworks Essentials Training - Graphics Systems - Madison, WI (2008)
SKILLS
Expert skill level in Adode Creative Suite (Illustrator, Photoshop, InDesign)
Expert skill level in digital 2D sketching (Sketchbook Pro, ProCreate), hand-sketching and rendering
Expert skill level in Microsoft Office (PowerPoint, Excel, Word)
Keen understanding of the sports and sports lifestyle market (trend, competition, distribution, price, product, consumer, retail environment)
Technical knowledge of fabrics, trims, color, sublimation, print/pattern, sewing and apparel manufacturing processes
Knowledge of human factors and biomechanical systems related to designing excellent products for sports/performance market
Highly effective communicator in team environments & demonstrated leadership in core and cross-functional teams
Working knowledge of Madarin Chinese language through three levels of college-level coursework